Six New Zealands – Which one are you?
The Six New Zealands survey is a key piece of research undertaken by The 1Point5 Project with the aim of understanding public sentiment on climate change. Take the survey below to find out which of the Six New Zealands segments you most likely fit into.
The Six Americas survey is a segmentation tool that was originally developed by Yale and George Mason University and has since been adopted in other countries including Australia.
The aim of the survey is to gain better insight into public sentiment on climate change with the objective of using that insight to help influence effective communication and messaging relating to climate change.
The 1Point5 Project adapted the Six Americas research for use in New Zealand, hence Six New Zealands. The Six New Zealands survey was first executed in 2019 and subsequently in late 2021, each time reaching a nationally representative sample of over 2000 New Zealanders. Summary results of the latest 2021 survey can be found here.
The full Six New Zealands survey has been distilled into a super short 5 question quiz, which you can answer below to find out which of the Six New Zealands segments you most likely fit into.
The Six New Zealands Segments